An emerging cryptocurrency and digital assets technology company was preparing for a possible IPO and evaluating strategies for rapid and sustained growth. The organization engaged FTI Technology’s Blockchain & Digital Assets Practice to provide advisory services, due diligence and guidance to establish and support growth plans.
With the cryptocurrency industry changing rapidly and facing tremendous regulatory uncertainty worldwide, an international emerging technology company in the space was struggling to solidify a clear and sustainable growth plan. In particular, the organization’s leadership was looking to better understand the competitive landscape, its value position in the market and the viability of completing a successful IPO. They also aimed to develop a growth plan that would both align to the market and extend differentiation.
Given FTI Technology’s deep expertise in the blockchain and digital assets space, the organization engaged experts from across several practice areas to conduct market research, provide guidance and devise a strategy for growth in an emerging market.
FTI Technology was retained to provide strategic consulting, technical assessments and market analysis to clearly and emphatically communicate its many advantages, secure appropriate valuation and lay the groundwork for potential inclusion in future listings. The engagement included the following deliverables:
- Assistance in developing a strategic business model conducive to the client’s competitors’ successes, yet cutting-edge to differentiate in a complex and crowded space. FTI Technology’s experts conducted extensive market research to help define and highlight the client’s successes and opportunities in an emerging and growing industry.
- A comprehensive review of the client’s current business profile and service offering. This included leveraging FTI Technology’s extensive industry knowledge to formulate a strategy and model to help assure long-term success.
- Reported detailed industry insights and offered strategic direction focused on growth and revenue.
FTI Technology provided the client with a strategic growth plan that would help establish competitive advantage and drive positive quarterly returns. The team also provided:
Detailed review of client profile and offerings to devise policy and procedural improvements.
Actionable insights across market trends, potential pitfalls and differentiation of offerings relative to market demand.