A Dilemma of Distrust: How Data Governance and Privacy Can Rebuild Customer Confidences

Trust is becoming scarce in society and has fallen to an extreme low in the U.S. According to a September 2024  Gallup report , only 16% of Americans have "a great deal" or "quite a lot" of confidence in major companies. While trust has long been an ephemeral concept, the current environment has created an imperative for structuring tangible frameworks and methodologies around trust and transparent data practices. Doing so will improve an organization's competitive positioning and establish a strong foundation for effective, responsible, trustworthy implementation and use of data.

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