Advertising Analytics and Pixel Trackers in Health Care

By their nature, advertising analytics trackers and pixels collect information to support digital marketing and advertising processes across many industries, including health care. Depending on where the tracker is deployed and the configuration involved, advertising analytics trackers and pixels may collect and share personally identifiable information (PII), which may include identifiable health information and/or protected health information (PHI), posing a potential conflict with data protection requirements.

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