Brochures
AdTech & Digital Risk Management Services
FTI Technology’s AdTech & Digital Marketing Risk Management Services help organizations reduce privacy, compliance, and litigation risk associated with online tracking technologies. Through forensic tracker and pixel analysis, governance program design, consent and tag‑management remediation, vendor due diligence, and expert litigation support, FTI provides a data‑centric, defensible approach to understanding how tracking technologies collect and transmit information. With deep technical and legal expertise across industries, FTI helps clients strengthen AdTech governance, improve data transparency, and respond confidently to regulatory inquiries and digital‑risk challenges.
Services include:
- Forensic analysis of trackers, pixels, and data transmissions
- AdTech & digital marketing governance program design
- Consent management, CMP, tag‑management remediation, and privacy engineering
- Global Privacy Control (GPC) and universal opt-out
- Vendor assessment and contractual due diligence
- Ongoing monitoring and technology advisory services
- Expert witness and privileged consulting support