Brochures
Pixel & Ad Tracker Litigation Services
Digital Forensics, AdTech, & Privacy Compliance
Online tracking tools (e.g., pixels) offer clear benefits in their ability to support new customer growth, manage advertising spend, and enable a better understanding of customer online behaviour. These tools capture and report on key activity such as web page views, button clicks, form text entry, and message read status. Often, such activity is triggered by JavaScript functions and communicated to third parties via automated, back-end website functionality. Included in each request is a host of meaningful data, which third parties (such as Google, Meta, Adobe, and others) can associate with your website visitors and possibly leverage for retargeted advertisements.