This week, the President of France issued the Paris Call for Trust and Security in Cyberspace. The document is a cybersecurity pact seeking consortium of technology companies, governments and NGOs to improve the stability and safety of the internet. With its unveiling, the declaration touted support from some of the tech industry’s largest players and a handful of countries in Europe.

Leaders in corporate and government spheres around the world have significantly increased their focus on cybersecurity in recent years. The most immediate consequences of cyber attacks and breaches are felt by businesses, whose brand reputations and budgets can be significantly impacted. Beyond the corporate landscape, infrastructure and democracy are also common targets of nefarious activity, which is why cybersecurity has become one of the most critical issues in global society today.

A healthier cyber world stands to benefit everyone. To this end, many organizations are working independently and collaboratively to gain deeper knowledge about the cybersecurity landscape, increase intelligence sharing across industries and authorities and establish stronger defenses against increasingly aggressive malicious actors. Broad adoption of policies and standards like the Paris Call can improve transparency and help guide cybersecurity initiatives.

Participation in the Paris Call may not make sense for every business or government. But some of the standards outlined in it - including preventing cyber theft of sensitive information, hindering the proliferation of malicious tools and techniques, strengthening digital processes and promoting confidence building with the public - are important best practices that can help any business better weather the future cybersecurity climate.